11th and 13th March 2009

On the 12th march we had started taking photos for our music magazines. in this leswson we had also got our feedbacks from ouir preliminary task. My feedback was that i needed to anchor all of my images, keep to the same font, check for grammer errors add more images on the contents page, and not have soo much yellow as soo much would not be used in magazines. i need to put more images on the front cover and need to put captions on the images.

13th March:
In this lesson we had talked about uses and gratification.

We have learnt that the basic idea of this theory is tat people consume the media because it fulfils a need. These needs serve as motivations for using media. We have learnt that there are four areas of gratification adn these are;

• Escapeism- this is getting away from 'real life', relaxing. this usually covers on of the senses i.e. video game is on so you don't hear the call for dinner.
• Personal realationships- the audience creates a relationship with celebreties, characters etc. They feel lilke they know them.
• Personal identity- creating an identity by copying artists and magazines, following trends etc.
• Surveillance- getting information about the world.

We have also learnt that with these gratifications there are also dangers. For example with Escapism the danger is that people can escape too much from the real world and can lose track of time. Another example is with personal identity. The danger here is that people can lose their own identity and fall into sterotypes, and people may become offended by those sterotypes.